Typically media uses what people call beautiful women for modeling and advertising creating the belief from all young women that they need to have the perfect body to be appreciated and well liked.
Beyoncé, known as a very attractive women herself, is trying to help put an end to this notion. In her most recent merchandise campaign, she is featuring a model with muscular dystrophy, which typically goes against the stereotypical beautiful trend. She is trying to prove to everyone that you don't always have to look a certain way to be a model or to be portrayed as beautiful. Beyoncé wants everyone to feel like they can be free to rock her clothes, and that everyone is beautifully made. The muscular dystrophy model is named Jillian Mercado. She said, " Growing up I didn't think it would be a possibility and I was a little scared about throwing myself into it." She was happy that she could help Beyoncé show off the diversity of her fanbase.
I think this will actually work because of the power that she holds in the media and in society. I always think that its great when popular powerful are fighting to help make a change.
ReplyDeleteAlex, post a picture of the model so we can see her.
ReplyDeleteI think that this is a positive thing she is doing...
ReplyDeleteHowever, I recently read about a new diet called the "Beyonce Diet."
It's a diet that she has helped create...known as the 22 day revolution. It is a very strict vegan diet. It's interesting that she's promoting the "perfect" body with this diet book while doing something completely different for her clothing line...
I think that this is a positive thing she is doing...
ReplyDeleteHowever, I recently read about a new diet called the "Beyonce Diet."
It's a diet that she has helped create...known as the 22 day revolution. It is a very strict vegan diet. It's interesting that she's promoting the "perfect" body with this diet book while doing something completely different for her clothing line...