Tide Laundry Detergent Challenges Traditional Gender Roles

Recently, Tide, a laundry detergent brand, has published advertisements that place men in the traditionally female roles.  There are several funny commercials that feature stay at home dads. Above, I've posted one that I find particularly entertaining.

In a time when more woman are in the workforce than ever it is important that advertising companies take note of this change.  Also, advertisements prime people into considering what possibilities they have in life - a young boy may see these ads and consider a life of raising children.

Though these ads do a great job of defying gender roles in our society, I think they should consider featuring more diverse families.  All of the ads I have seen feature white, upper/middle class families. Regardless, this is a step in the right direction.