I
recently watched a TJ Maxx commercial titled “real inspiration from real women”
and thought it was really well done. Rather than using models, TJ Maxx used
real women. And not only did they use real women, but they used a diverse group
of women. There were a lot of groups represented in this commercial that
usually are not seen on TV. In particular, disabled women. A girl with special
needs was featured in the commercial blowing bubbles and talking to the camera.
Last week we talked about how much discrimination and symbolic annihilation
there is of people with disabilities in TV shows, movies etc. It was refreshing
to see this group represented. There was also a great deal of diversity in this
commercial. Women who were fuller, skinny, young, old, white, black, Chinese
etc. were all represented in this commercial. Seeing so much diversity in one
commercial is rare, and I think TJ Maxx did a great job. It was also really
nice having real women talk about their wants and needs rather than models
talking about it. This added an intersectional perspective to the commercial.
Overall, well done!
No comments:
Post a Comment