Move Over Kendall Jenner, There are New Models In Town

The online clothing brand, ModCloth, has made a bold statement with their latest promotion. In their new swimsuit ad campaign, rather than featuring models, they are featuring their own employees. These are not your typical models. ModCloth has been very outspoken about highly Photoshopped magazine spreads and ad campaigns that portray unrealistic body proportions for years. Last year the clothing brand even signed a pledge stating that they would not Photoshop any of their models.  “We’re all about celebrating the beauty of all women and all sizes, shapes, forms and color,” Modcloth’s Chief Marketing Officer Nancy Ramamurthi said. Many people on social media have praised this campaign saying that it is brave, inspirational, and incredible. This campaign is honest and real, something that a lot of swimsuit adds lack. I think that this campaign is making a powerful statement. Beauty comes in all shapes and sizes and the average women, not a sports illustrated model, can still cover a magazine. It’s all about real women, not edited ones. Hopefully ad campaigns like this can begin to cultivate new standards and beauty ideals for women.