Saturday, April 30, 2016

An Brief Ethnography on Brazil's Racial and Class Divide Courtesy of BBC

The UK based news outlet, BBC, is one of the most reputable international news outlets, priding itself in predominantly unbiased reporting and an accurate global perspective.  Thus, I try to stay updated on their international sector and see what types of stories are being covered in BBC versus American news outlets.  I stumbled upon a video the BBC created to show the racial and class divide that persists throughout Brazil, with an emphasis on the multicultural city of Rio de Janeiro.  This short video depicts two young woman studying at the same private university and who grew up in Brazil, in an effort to portray the differences individuals experience based on their race and class.  
Sharon was a white female of English descent who enjoyed golfing while Julianna was of black female of African descent who loves to attend Afro-Brazilian dance classes.  The two girls took each other to their daily routine and realized that they were similar in the sense that they both fostered a love of sports and having strong familial influences, but acknowledged that their cultural differences were too great for them to truly understand one another’s lifestyle.  
I think it is particularly interesting that BBC made an effort to put this at the forefront of their global news page this week.  BBC is referring to this time as their “identity season” and are thus identifying the intersectionality of individuals and cultures around the world.  I think it would make a world of a difference (pun intended) if other news outlets took after BBC’s efforts to promote cultural divides and global influences.  Understanding the diversity of not only the world, but throughout cities could make an immensely positive influence on international prosperity and acceptance.  The media has the ability to frame the minds of individuals around the world and using this power in a positive manner, as BBC has in fostering an “identity season” opens followers to a positive outlook on cultural appropriation throughout the globe.  

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