You may have already seen the link posted above about a social experiment Joey Salads did on Sexy vs Breastfeeding that went viral on Facebook, Twitter and YouTube to raise awareness of the discrimination women, who have the natural right, breastfeeding. Scientifically, breastfeeding helps build a baby's immune system and saves 13% of all deaths of children ages five and younger. Politically, it is perfectly legal to do so. Economically, the Bill & Melinda Gates foundation is funding WHO for research in this area. However, socially, the public is vocally uncomfortable as it defies the sexually stigmatized perception of revealing breasts. Models like the one pictured above are taking charge of a movement to break the status quo and create a new norm. Magazine covers, instagram posts, tweets and articles on CNN are beginning to prime the public audience of this organic process and challenge female stereotypes.
abbey gee
Super interesting experiment! It's really crazy when they sit side by side and the breastfeeding still receives negative comments.
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