Badger and Winters, a well known advertising agency, that was founded in 1994, is working to make advertisements that do not objectify women. CNN sat down with one of their executives to discuss an effort to make sure they do not objectify women in their ad campaigns. Madonna Badger considers four things when deciding if an advertisement objectifies women:
(From CNN.com)
Prop: Does the woman have a choice or a voice in the situation?
Part: Is she reduced to just a sexually provocative body part?
What if: Would you be comfortable to see your sister, best friend or yourself in this image?
Plastic: Is the image manipulated to the extent that the look is not humanely achievable?
To spearhead this mission Badger and Winters made a video called #WomenNotObjects. This is one of the first times an advertising agency is making a choice to not use sex to sell. Also, it is getting great coverage from the media - this is a phenomenal shift in the way women are placed in advertisements - and hopefully it is an indication as to what is to come in the future from all agencies.
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