3:33 interview clip
The media finally addresses the objectification of women in advertisements. A female advertising executive realized the consequences of her creativity in marketing. Her newfound point of view aligns with the Fiji study findings showing that young girls are the ones adversely affected by the portrayal of females in the media. Her new mission highlights ads that diminish the upstanding status women have built for decades. We're starting to see a shift in ads where companies are out with the idea that sex sells and in with the new perspective of empowerment which is doing better for companies like Dove & Mini-cooper.
2:21 ad video
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