This article by Forbes specifies the highest paid female athletes. What's interesting is that we see Serena Williams 2nd to Maria Sharapova. The record between the two is 19-2, in favor of Serena. The fact that Sharapova is making more money from endorsements says something about the marketability difference between the two players. Serena is clearly the better tennis player, in fact one of the greatest tennis players in history. It would make sense that she have an easier time being marketed but this is not the case.
Do you think this is because she is black or is this because of her body structure?..... There are many aspects to look at this
ReplyDeleteThis might be an effect from Male Gaze. Sharapova is known as one of the hottest female athletes in sports and for this reason, she is given extra attention because men want to watch her.
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