The hair and beauty products company Pantene has a new campaign called "Strong is Beautiful". This movement focuses on the importance for fathers to be there for their daughters and to spend time with them. They claim that girls that spend more time with their fathers grow up to be stronger women. ABC Good Morning America covered this story by showing some of the behinds scenes footage from the commercial. I thought both Pantene and ABC did a great job of providing multiple races within the actual commercial as well as the coverage. The commercial included 1 white male and 2 black males and their daughters, and the story in GMA was covered by a black woman so the whole story all in all was very diverse in terms of race as well as gender.
I also thought this was a very genuine commercial put out by Pantene. The commercial didn't include some supermodel that girls could watch and become self-conscious, but instead provided the values of family and strength within women. The video above is the commercial and the coverage of the commercial is in the link below
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