Tuesday, February 2, 2016

Lego Creates a Disabled Mini figure

This week, AdWeek published an article stating that there is a new addition to the family of lego figurines...and this new members is disabled.  The new mini figure is a young man in a wheelchair clad in a trendy beanie and hip clothes.




Technically, Lego has included disabled mini figures in their toy collections before.  However, last time the person in a wheelchair was a stereotypical elderly man.  This new toy is most likely in response to the #ToyLikeMe campaign, which has been encouraging Lego and similar companies to diversify their toys.

3 comments:

  1. I think this is such a great toy. Creating a disabled lego man for children to play with is a great way to incorporate diversity and illustrate the importance of inclusion.
    Unlike Barbie, which promotes stereotypes and beauty as the ultimate goal, this new lego promotes inclusion, acceptance, diversity, and today’s society. Including a disabled person in the lego figures collection is a great way to adapt the toy for today’s children and today’s society. Lego seems to be incorporating more kinds of people in their figurines and I think that is wonderful.

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  2. I agree with Isabelle. As we discussed in class, children are influenced by the stereotypes they see on television from a young age. I believe this same idea applies to toys -- if a disabled child grows up playing with legos that look just like him, he will feel like there are other people out there that live the same way he does. On the contrary, if a child grows up playing with toys that stereotype people into a category he doesn't fit into, he might feel like there is something wrong with him.

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  3. I agree with Isabelle. As we discussed in class, children are influenced by the stereotypes they see on television from a young age. I believe this same idea applies to toys -- if a disabled child grows up playing with legos that look just like him, he will feel like there are other people out there that live the same way he does. On the contrary, if a child grows up playing with toys that stereotype people into a category he doesn't fit into, he might feel like there is something wrong with him.

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