Today I saw a commercial for Olay Regenerist, an anti aging cream. The target demographic is women in their 40s and 50s. But in this commercial the actress using the cream is definitely in her twenties maybe very early thirties but nowhere near the age to be concerned about wrinkles. The blatant younger casting perpetuates the discrimination against aging women in the film industry. By eliminating aging or older women, that portion of society is symbolically annihilated. Their interests such as women's rights or gender inequality are ignored in the mainstream media and therefore deemed unimportant.
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