#WomenNotObjects

Madonna Badger, a former advertising executive, knows how influential ads that rely on sex to sell products can be. She helped create super sexy Calvin Klein ads that featured a buff Mark Wahlberg and scantily-clad Kate Moss.

Now Badger is attempting to create ads that don't objectify women's bodies. She created the hashtag #WomenNotObjects and a video of ads that feature women as objects in various advertisements. Badger is appealing to advertisers to discontinue using images that uphold negative stereotypes of women.

Below Badger discusses #WomenNotObjects She said her work honors her two daughters who died four years ago in a fire.